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Published on Agrifood Standards (http://www.agrifoodstandards.net)

Improving Buyer Awareness - Developing guidelines collaboratively to expand buyer knowledge

By kate
Created 2010-02-23 09:57

By Chris Anstey

Key messages:-

Though retailers and manufacturers have started to commit to development policies, core brands and the way they are purchased remain largely unaffected.

Buyers need to be informed of development issues, with adapted training materials to change "business as usual".

There is positive interest in and strong need for sector - and company-specific training modules.


IIED Fresh Perspectives - Improving Buyer Awareness (IIED Fresh Perspectives - Chris Anstey.pdf) [1]354.05 KB
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Source URL:
http://www.agrifoodstandards.net/en/resources/global/improving_buyer_awareness_developing_guidelines_collaboratively_to_expand_buyer_knowledge