Fresh Perspectives 30 - The gap is getting wider: how private standards are filling the void between public opinion & legislatio
April 10, 2008 |
The majority of the public are caring interested observers but their busy lives do not allow them to become overly inquisitive. A trusted single source of information like their chosen newspaper or the BBC will often be the main benchmark against which they will form their opinion. From this position it is often assumed by the consumer that this is the majority civil society position and then it is only a short step to a single source opinion becoming a mainstream food fact.